I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've
always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much
more stressful emotionally. And you usually go through a period where everybody tells you that you've
completely failed.
Steve Jobs
I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew
more electronics than I did at that point. We became good friends, because we shared an interest in computer
and we had a sense of humor. We pulled all kinds of pranks together.
Steve Jobs
I think it's brought the world a lot closer together, and will continue to do that. There are downsides to
everything; there are unintended consequences to everything. The most corrosive piece of technology that I've
ever seen is called television - but then, again, television, at its best, is magnificent.
Steve Jobs
I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right
now iPhone and Android are winning that battle.
Steve Jobs
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs
I want to put a ding in the universe.
Steve Jobs
I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life
and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not
there, but I'll always come back.
Steve Jobs
I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart.
I have a very optimistic view of individuals.
Steve Jobs
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief
instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
Steve Jobs
I'm very excited about having the Internet in my den.
Steve Jobs
I've always wanted to own and control the primary technology in everything we do.
Steve Jobs
If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you
find it. And, like any great relationship, it just gets better and better as the years roll on.
Steve Jobs
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains
and the sofa. But to me, nothing could be further from the meaning of design.
Steve Jobs
Innovation distinguishes between a leader and a follower.
Steve Jobs
Innovation has nothing to do with how many R amp&; D dollars you have. When Apple came up with the Mac, IBM was
spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're
led, and how much you get it.
Steve Jobs
It is piracy, not overt online music stores, which is our main competitor.
Steve Jobs
It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result
there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000
per second. At 1,000,000 per second, the results appear to be magic.
Steve Jobs
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd
have built a computer they'd have been happy with a year after we spoke to them - not something they'd want
now.
Steve Jobs
It's hard to tell with these Internet startups if they're really interested in building companies or if they're
just interested in the money. I can tell you, though: If they don't really want to build a company, they won't
luck into it. That's because it's so hard that if you don't have a passion, you'll give up.
Steve Jobs
It's not a faith in technology. It's faith in people.
Steve Jobs
It's not about charisma and personality, it's about results and products and those very bedrock things that are
why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for
and what its potential is to contribute to the industry.
Steve Jobs
It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people
you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for
long.
Steve Jobs
Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do
is reinvent things. They will get something that's already been invented and study it until they thoroughly
understand it. In some cases, they understand it better than the original inventor.
Steve Jobs
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus'
success in the spreadsheet - basically, the applications business. And over the course of the last 10 years,
Microsoft accomplished both of those goals. And now they are completely lost.
Steve Jobs
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't
have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this
stuff to use Macintosh.
Steve Jobs
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have
is time.
Steve Jobs
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the
destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely
the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
Steve Jobs
Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of
every minute of every hour of every day.
Steve Jobs
Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.
Steve Jobs
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's
who we think about. And we think that our job is to take responsibility for the complete user experience. And
if it's not up to par, it's our fault, plain and simply.
Steve Jobs
Our goal is to make the best devices in the world, not to be the biggest.
Steve Jobs
Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do
all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more
efficient.
Steve Jobs
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We
make it by innovation.
Steve Jobs
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big
choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or
failure - these things just fall away in the face of death, leaving only what is truly important.
Steve Jobs
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something
to lose. You are already naked. There is no reason not to follow your heart.
Steve Jobs
So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a
pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going
to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal.
It works like magic.
Steve Jobs
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of
the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their
values or how to keep their newfound wealth in perspective.
Steve Jobs
Sometimes life hits you in the head with a brick. Don't lose faith.
Steve Jobs
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving
your other innovations.
Steve Jobs
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